IWCO Direct Adds New Komori Lithrone

IWCO Direct is installing a Komori Lithrone (GL640C) press for promotional plastic and paper cards, including gift and loyalty cards.
 
IWCO Direct provides marketing and creative strategies for using direct mail as part of an integrated marketing campaign to acquire new customers and retain existing ones. The inclusion of a personalized plastic card in a mail piece helps highlight more personal and relevant offers that are proven to increase return on marketing investment (ROMI).
 
The Komori Lithrone (GL640C) delivers high-quality printing on paper and plastic with higher run speeds and closed-loop spectrophotometer color controls and print register. The high level of automation of the press contributes to shorter production cycles, which are needed to meet today’s speed-to-market demands across all vertical markets.
 
“The increase in ROMI that comes from using promotional cards in direct mail drove our decision to complement our investment in our digital platform with this press,” said Jim Andersen, IWCO direct CEO.